Here’s an event that’s been cleverly marketed over the past few weeks, with vague stickers in shop windows and such throughout Manchester city centre:

I’m Here, a 30-minute short film; is at the heart of the new Absolut campaign, ‘In An Absolut World, Ordinary Is No Place To Be’. I’m Here, a robot love story ‘In An Absolut World’, is set in LA and celebrates a life enriched by creativity.

The highly anticipated film collaboration with Spike Jonze will be launched nationwide this month, with a series of exclusive screenings in London, Manchester and Edinburgh. Across the UK, billboards and graffiti sites have subtly built intrigue around the collaboration, offering consumers the chance to attend exclusive preview screenings of the film ‘in no ordinary places’.

In Manchester, ‘no ordinary places’ equates to a car park – the shiny, round, silver one in Shudehill to be exact. At 7pm and 8.45pm tonight, Jonze’s film will play out to an invite-only audience. Visit the I’m Here site for more information.