So I’ve been busy with things: namely the Digital Futures seminars last Tuesday, which was much better than the previous conference.

The two speakers I saw - Mike from Idaho again and Richard Adams from Chemistry Group - presented plenty of good ideas. Amongst them:

• To be successful online people have to be able to find, share, play with, talk about and recommend what you do
• Privacy will increasingly become a premium (paid-for) service
• Likewise, community-owned networks will develop in the future
• Create content that can be edited easily for different platforms
• Match the feeling of your product with the experience of your web presence

I came away with some good ideas this time and felt that I actually learnt something this time.

The next series of seminars, which appears to be more commerce-based, takes place on April 3.